Posted in community, environment

We’re all made of Stardust

 

Hello everyone. I hope all is well with you. I’m back today and I want to talk about the fact that we’re all made from stardust. Isn’t that amazing? We all have the elements of iron, calcium, and magnesium in our bodies. We are literally the by-product of exploding stars.

 

Photo credit: NASA’s Marshall Space Flight Center on VisualHunt.com / CC BY-NC-ND

 

That totally blows my mind.

That being said, we all are vastly unique at the same time. Just like snowflakes we all have our own makeup. Each one of us, even a set of twins, is different. I find this intriguing and it begs the question. If we’re all made up of the same elements how can we be so different?

Photo on Visualhunt

It’s our DNA. The unique way it’s arranged makes us different, and that’s true, but I’m wondering how many different combinations there can be. Well, I did a little digging and the best answer I could find without going into a lot of scientific mumbo-jumbo is that there are seven billion people on the planet so there are four hundred and twenty billion different combinations. Wow.

Anyway, the point I’m trying to make is that even though we’re all made up of the same elements we’re all vastly different. Each one of us. But we’re also the same. It’s mind-bending when you thing about it. What I’m trying to say is we’re connected. And that connection is what I’d like to focus on.

Photo on Visualhunt

Historically, we humans have been afraid of other humans who are different. People who have different skin color, different genders, different sexual orientations, and different ideologies. We need to stop ourselves for a second and instead of coming from a place of fear, we need to come from a place of love. That’s right. Love for our fellow man. We don’t all have to agree, but we do have to respect our differences while at the same time remember our similarities out number our differences. That is the only way we will be able to survive on this planet. You have to remember we continue to reproduce, but our planet does not and it doesn’t grow larger either.

 

Photo on Visual hunt

In order for our species to survive, we’ve got to take care of ourselves and our planet. We don’t have time for anything else. In a crisis, I’ve seen people come together and forget their differences and work together until the crisis is over. Why can’t we do that all the time? Why does there have to be a major disaster before we’ll work together? I think we should work on that. Don’t you?

Thanks for stopping by and reading my post. Leave a comment, I’d love to hear from you!

 

Posted in Writing

Creating Your Author Brand

 

Hello everyone! I hope all is well with you! I’m back today to share some of my thoughts with you on Author Branding. Have you seen the movie “Our Brand Is Crisis?”

Our Brand Is Crisis stars Sandra Bullock and Billy Bob Thornton.

If you get a chance watch it.Not only is it an excellent movie, it’s a great example on how to establish a brand. In the movie Sandra Bullock is a strategist for a man who’s running for President in Bolivia.He’s at the bottom of the polls, he’s not a very likeable candidate. What’s worse? His opponent’s strategist is Bullock’s long-time nemesis, and so it begins.

What was so interesting about this movie is how she came up with a brand for her candidate. That brand was crisis. Her candidate wasn’t popular by any means, but he ended up winning the election. Why? Because of how he branded himself.

Photo via VisualHunt

His brand was that he was the only candidate that could handle a crisis. He didn’t need to ask advisors or his cabinet how to take control of a situation. He just dealt with it. Bolivia was in crisis mode.He convinced the people that he was the only one capable of handling that crisis. Long story short. He solved a problem. That was his brand.

Authors we need to solve problems for our readers. So when you get ready to market your book, ask yourself this question: What problem does my book solve? Why would someone want to read it?

Does it immerse your reader in a different world?

This solves the problems of boredom, stress, and maybe teaches the reader about a different country or a different era.

Does it engage your reader so much that they can’t put it down?

Your book may be an excellent recommendation for a reluctant reader.

Other problems your book solves are entertainment, improving analytical skills, and critical thinking. Your book also teaches important social skills. Kids can learn a great deal from reading fiction. Remember that when your marketing  your story.

 

 

Photo via VisualHunt.com

As authors we need to become excellent marketers and support each other. Why? Because reading for pleasure is on the decline. We need to turn this trend around and get people reading again. Here’s two links that explain why this is so important.

https://lisaorchard.wordpress.com/2016/05/15/the-link-between-reading-and-empathy/

https://lisaorchard.wordpress.com/2016/05/29/the-benefits-of-reading/

Market your books by solving your Reader’s problem. That’s how you’ll hit that number one spot!

Thanks for stopping by and reading my post. Do you have any ideas you’d like to share on Author Branding? If you do, please leave a comment. I’d love to hear from you!