Creating Your Author Brand

 

Hello everyone! I hope all is well with you! I’m back today to share some of my thoughts with you on Author Branding. Have you seen the movie “Our Brand Is Crisis?”

Our Brand Is Crisis stars Sandra Bullock and Billy Bob Thornton.

If you get a chance watch it.Not only is it an excellent movie, it’s a great example on how to establish a brand. In the movie Sandra Bullock is a strategist for a man who’s running for President in Bolivia.He’s at the bottom of the polls, he’s not a very likeable candidate. What’s worse? His opponent’s strategist is Bullock’s long-time nemesis, and so it begins.

What was so interesting about this movie is how she came up with a brand for her candidate. That brand was crisis. Her candidate wasn’t popular by any means, but he ended up winning the election. Why? Because of how he branded himself.

Photo via VisualHunt

His brand was that he was the only candidate that could handle a crisis. He didn’t need to ask advisors or his cabinet how to take control of a situation. He just dealt with it. Bolivia was in crisis mode.He convinced the people that he was the only one capable of handling that crisis. Long story short. He solved a problem. That was his brand.

Authors we need to solve problems for our readers. So when you get ready to market your book, ask yourself this question: What problem does my book solve? Why would someone want to read it?

Does it immerse your reader in a different world?

This solves the problems of boredom, stress, and maybe teaches the reader about a different country or a different era.

Does it engage your reader so much that they can’t put it down?

Your book may be an excellent recommendation for a reluctant reader.

Other problems your book solves are entertainment, improving analytical skills, and critical thinking. Your book also teaches important social skills. Kids can learn a great deal from reading fiction. Remember that when your marketing  your story.

 

 

Photo via VisualHunt.com

As authors we need to become excellent marketers and support each other. Why? Because reading for pleasure is on the decline. We need to turn this trend around and get people reading again. Here’s two links that explain why this is so important.

https://lisaorchard.wordpress.com/2016/05/15/the-link-between-reading-and-empathy/

https://lisaorchard.wordpress.com/2016/05/29/the-benefits-of-reading/

Market your books by solving your Reader’s problem. That’s how you’ll hit that number one spot!

Thanks for stopping by and reading my post. Do you have any ideas you’d like to share on Author Branding? If you do, please leave a comment. I’d love to hear from you!

 

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About Lisa Orchard

I'm a Young Adult Author with two new series, "The Starlight Chronicles" and "The Super Spies." The first one's a coming of age series and the second one's a mystery/thriller series. I'm also the mother of two boys who keep me hopping and they're my inspiration for everything. When I'm not shuttling my boys to school or a play date, I'm writing. When I'm not writing, I'm reading, hiking, or sometimes running. I love anything chocolate and scary movies too.
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13 Responses to Creating Your Author Brand

  1. The Hook says:

    Personally, I love the Orchard brand…

  2. Interesting. Great post and now I must see that movie. 🙂

  3. kacyjey says:

    Reblogged this on Writer's Wit or Twit? and commented:
    Some great ideas to get your books into reader’s hands!

  4. sharonledwith says:

    Love this post, Lisa! It’s actually common sense when you think about it! Bravo, girl! Shared and tweeted!

  5. Great way to think about it! 🙂

  6. suzy39 says:

    Hi Lisa. I’m a bit late reading this now, but I loved it. Great post, right to the heart of the matter. This is something I’ve been working on for a short while now, in anticipation of my book release this November – it’s not easy when you first address it, unless you’re a great marketer etc, but what you said makes perfect sense – thanks! Have a great week, 🙂

    • Lisa Orchard says:

      Thanks for stopping by, Suzy. I appreciate your kind words and I’m so glad you found my post helpful. Good luck with your release. I’d love to learn more about your book. 🙂

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