Promotion: The Step all Authors Struggle With

Hello everyone! I hope all is well with you. I’m here today to talk about promotion. I know all my author friends are cringing right now. It’s one of the toughest parts of the job especially for newbie authors.

There is no tried and true method for marketing, I’m sad to say. What works for one author may not work for another. There are many tools out there for authors to use, Social Media, Blog Tours, Bargain Book Sites, and Online Radio Interviews.

What I’ve found is Social Media is a great way to communicate with your friends and followers. I’ve sold books this way, but if you talk about your books, too much it can be a turn off. When I think of Facebook and Twitter, I think of sharing of information. I have many author friends that I chat with and we share marketing tips and other helpful information.

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***This photo is courtesy of Flickr and https://mkhmarketing.wordpress.com/

I’ve also participated in Blog Tours. They’re a great way to get out in front of your audience, but they don’t usually net many sales. So why do them at all? Well, first, they offer exposure of your books and they offer reviews. I don’t know about you, but I find reviews are hard to come by and blog tours are an excellent way to get reviews from someone other than your mom. 🙂

Here are a couple of blog tours  I’ve used:

YA Bound: http://yabound.blogspot.com/

Goddess Fish Promotions: http://www.goddessfish.com/

There are also Bargain Book Sites. The purpose of these sites is to sell a large quantity of books to their followers. Therefore, you’ll want a site that has a history of success. Not all of them do, so this is where communication with other authors comes in handy. Check with your author friends to see what kind of success they’ve had. Some new sites will offer their service free. Take them up on it.  They may be trying to build a following, so you might not have a lot of success, but you might. It doesn’t cost you anything so it’s worth a try. The one site I’ve had great success with is http://ereadernewstoday.com/

The last but certainly not least way to get exposure for your work is by Online Radio Shows. This is a way to reach a larger audience fast. Again, I’m looking for exposure and getting my name out there. I’m working with The Author Show and my interview will be available for everyone to hear tomorrow.

I’m excited about this because they have a large following. I was a little nervous at first, because I hadn’t been interviewed in a long time. I worked with Linda and she eased my anxiety, she was so open and friendly. They do the interview and air it for one day free. They have social media sites they post on and they allow you to share the interview on all your social media sites. So you’re getting in front of a larger audience. Did I tell you they edit the interview too? So all those Umms…and Ahhhs… are deleted.  Again, they do this free. Here’s the link if you’re interested in listening to my interview, or if you’d like to contact them and set up an interview for yourself. Check it out! http://www.wnbnetworkwest.com/WnbAuthorsShow.html

We’re talking about the third book in the Starlight Chronicles Series. It’s titled “Starlight” and the cover and blurb are below.

LarkSinger 500x750Seventeen-year-old Lark Singer and her band Starlight have entered a competition that could launch their musical career if they win. However, Lark soon discovers that her nemesis, Duane McIntyre has also entered making her desire to win stronger than ever. How far will Lark go to win and what will it cost her in the end?

Thanks for stopping by and if you have any marketing tips you’d like to share, please do! We’d love to read them!

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About Lisa Orchard

I'm a Young Adult Author with two new series, "The Starlight Chronicles" and "The Super Spies." The first one's a coming of age series and the second one's a mystery/thriller series. I'm also the mother of two boys who keep me hopping and they're my inspiration for everything. When I'm not shuttling my boys to school or a play date, I'm writing. When I'm not writing, I'm reading, hiking, or sometimes running. I love anything chocolate and scary movies too.
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